Rhetorical Forms & Delivery
In this section we toggle from concerns of Invention to a different rhetorical canon, that of Delivery. Delivery focuses on how the compositions we develop reach an audience. This is where considerations of audience, genre, and medium become most pressing. These readings also take up concerns of multimodality. Multimodal composition entails incorporating different modes of expression in a composition, such as text, image, audio, and video. Every composition is multimodal, since even written papers have a spatial and visual design, but in this section we ask you to be purposeful and overt about your use of multimodality.
The first chapter is Researching Rhetorical Forms and Delivery, which was authored by Jennifer Clary-Lemon, Derek Mueller, and Kate Pantelides. In this chapter the authors invite you to consider the various alternative ways that you might deliver your research to an audience, such as through a research poster, a performance, or a multimodal presentation.
The second chapter is Writing Multimodally, by Kate Pantelides and Erica Stone, which takes up considerations central to Delivery through a concentrated discussion of multimodality.
The objectives targeted in Rhetorical Forms and Delivery are Composing Processes, Rhetorical Knowledge, and Information Literacy. Chapter 22 specifically targets varieties of rhetoric and delivery (Rhetorical Knowledge and Information Literacy), while Chapter 23 addresses multimodal writing projects (Composing Processes).
the finding out or selection of topics to be treated, or arguments to be used; often referred to as the brainstorming or prewriting stage of the writing process, though invention takes place across the writing process
how the compositions we develop reach the audience; in classical Greco-Roman rhetorical tradition, it was primarily concerned with speakers who in real-time stood before reasonably attentive audiences to speak persuasively about matters of civic concern; in modern tradition it is associated with genre, medium, circulation, and ecologies
a component of the rhetorical situation; any person or group who is the intended recipient of a message conveyed through text, speech, audio; the person/people the author is trying to influence
often thought of as a type or category of writing, e.g. business memos, organization charts, menus, book reviews; a discursive response to a recurrent, social action; materials that mediate social interaction
a system or channel through which a speaker or writer addresses their audience; an outlet that a sender uses to express meaning to their audience; can include written, verbal or nonverbal elements
the employment of more than one mode: text, sound, voice, image
a composition that incorporates more than one mode of expression, such as text, image, audio, gesture, or video
